THE eCommerce

quarterback

Helping companies maximize their online sales for over 15 years!

Meet The Quarterback

Jon Cogan – Leading eCommerce Businesses to Victory.

I am an award-winning entrepreneur and have been building eCommerce businesses my entire career, spanning almost 20 years.

I have helped brands leverage their online sales to nearly $100 million acquisitions. Just recently, I launched an eCommerce website and marketing program that churned out $3M in sales in its first two months.

I concentrate on helping companies build their online businesses by designing customer journeys, backed with smart technology and marketing programs. I help you drive large volumes of ready-to-buy traffic while providing you with ready-to-sell, conversion and customer optimized eCommerce destinations.

Get In The Game

The Program

The eCommerce Quarterback program is broken into a game script. Pre-game, First Quarter, Second Quarter, Third Quarter, Fourth Quarter and Overtime.

Winning Isn’t Everything…It’s the ONLY Thing!

It’s not about just going out there and having fun. Serious business requires serious thought, strategy and execution. This is how the program breaks down. Just starting out? You may need help with everything listed here and require the full program over time. Struggling with driving traffic or converting visitors into customers? Then the Third and Fourth Quarter is right for you.

PREGAME:

Building Your Brand Online

1ST QUARTER

Online Business Planning

2nd Quarter

eCommerce Website

3rd Quarter

Driving Ready-to-Buy Traffic

4th Quarter

Conversion & Customer Optimization

Overtime

Third-Party Selling (ie. Amazon store, affiliate programs)

%

Average online sales growth, eCommerce QB clients, 2019

A strong 2019! Join my other successful eCommerce merchants and watch your sales grow in 2020!

Wining Isn’t Everything… It’s the ONLY Thing!

It’s not about just going out there and having fun. Serious business requires serious thought, strategy and execution. This is how the program breaks down. Just starting out? You may need help with everything listed here and require the full program over time. Struggling with driving traffic or converting visitors into customers? Then the Third and Fourth Quarter is right for you.

PREGAME:

Building Your Brand Online

1ST QUARTER

Online Business Planning

2nd Quarter

eCommerce Website

3rd Quarter

Driving Ready-to-Buy Traffic

4th Quarter

Conversion & Customer Optimization

Overtime

Third-Party Selling (ie. Amazon store, affiliate programs)

%

Average online sales growth, eCommerce QB clients, 2019

A strong 2019! Join my other successful eCommerce merchants and watch your sales grow in 2020!

PREGAME

building your brand online

Together we will assess everything from your company logo, brand strategy, styles, product packaging, product copy, photography, videos and more! Then, I customize a pregame to include what you need and exclude what you don’t.

PREGAME

building your brand online

Together we will assess everything from your company logo, brand strategy, styles, product packaging, product copy, photography, videos and more! Then, I customize a pregame to include what you need and exclude what you don’t.

1st Quarter

Online Business Planning

This is where we help you with how you run your online enterprise. Together, we’ll make sure you are on the best eCommerce platform for your business, and we will assess and help you make decisions about everything from how your price your products and services, your payment providers, your shipping methods and fees, your website’s security, how you respond to your customers, how you handle returns and exchanges and all the other important decisions that are often overlooked. Everything will then be documented into an online business plan.

1st Quarter

Online Business Planning

This is where we help you with how you run your online enterprise. Together, we’ll make sure you are on the best eCommerce platform for your business, and we will assess and help you make decisions about everything from how your price your products and services, your payment providers, your shipping methods and fees, your website’s security, how you respond to your customers, how you handle returns and exchanges and all the other important decisions that are often overlooked. Everything will then be documented into an online business plan.

2nd Quarter

eCommerce Website

Designing and building (or re-designing) your stunning online store! The site will be built in the platform the best suits your business. This is a turnkey build that includes all your product pages, third party integrations and all your business rules in place. The site is fully QA’d for any errors or bugs and is then launched LIVE!

2nd Quarter

eCommerce Website

Designing and building (or re-designing) your stunning online store! The site will be built in the platform the best suits your business. This is a turnkey build that includes all your product pages, third party integrations and all your business rules in place. The site is fully QA’d for any errors or bugs and is then launched LIVE!

3rd Quarter

Driving Ready-to-Buy Traffic

Traffic is everywhere. The key is getting the right traffic to come to your website. Organic methods like social media and ranking on search engines will be assessed for your business. We will also discover paid means of driving traffic like PPC / social media advertising, paid search, and pay-for-play influencer marketing. Essentially, we’ll be finding your ready-to-buy-from-you audience and sending them to your ready-to-sell website!

Organic

  • Content marketing, development, brand storytelling 
  • SEO – Keyword research, audit, SEO Checklist, SEO campaigns
  • Social media marketing / influencer marketing
  • Email marketing
  • Public Relations

Paid

  • Paid search
  • Social media advertising
  • Programmatic advertising
  • Paid placements (influencer)

3rd Quarter

Driving Ready-to-Buy Traffic

Traffic is everywhere. The key is getting the right traffic to come to your website. Organic methods like social media and ranking on search engines will be assessed for your business. We will also discover paid means of driving traffic like PPC / social media advertising, paid search, and pay-for-play influencer marketing. Essentially, we’ll be finding your ready-to-buy-from-you audience and sending them to your ready-to-sell website!

Organic

  • Content marketing, development, brand storytelling 
  • SEO – Keyword research, audit, SEO Checklist, SEO campaigns
  • Social media marketing / influencer marketing
  • Email marketing
  • Public Relations

Paid

  • Paid search
  • Social media advertising
  • Programmatic advertising
  • Paid placements (influencer)

4th Quarter

Conversion and Customer Optimization

You have high quality, ready-to-buy traffic coming to your site. Now we want to make sure you are providing the optimal experience to your site visitors that will lead to an online order. And, it’s not just getting your customers to buy, it’s getting them to buy a lot…and often! Increasing your order frequency by just a fraction and your average order value by just a few dollars can mean a significant increase to your online sales!

UX/UI assessment and modifications

  • A/B Testing
  • Taxonomy adjustments
  • Wireframe and Information Architecture
  • Design and development

Lifetime customer value (LCV)

  • Referral programs
  • Loyalty programs
  • Follow up – soft replenishment
  • Subscription / Auto-ship

4th Quarter

Conversion and Customer Optimization

You have high quality, ready-to-buy traffic coming to your site. Now we want to make sure you are providing the optimal experience to your site visitors that will lead to an online order. And, it’s not just getting your customers to buy, it’s getting them to buy a lot…and often! Increasing your order frequency by just a fraction and your average order value by just a few dollars can mean a significant increase to your online sales!

UX/UI assessment and modifications

  • A/B Testing
  • Taxonomy adjustments
  • Wireframe and Information Architecture
  • Design and development

Lifetime customer value (LCV)

  • Referral programs
  • Loyalty programs
  • Follow up – soft replenishment
  • Subscription / Auto-ship

Overtime

Third-Party Selling

Do you have an Amazon store? If you don’t, you probably should, so let’s get that set up. If you do, great, let’s optimize that so you increase your visibility and with it, your online sales. Together, we’ll get an affiliate program in place and optimized so we can get others selling for you! Need to set up a wholesale storefront? No problem! Let’s make it super-easy to for other retailers to buy skid-loads of your products!

Overtime

Third-Party Selling

Do you have an Amazon store? If you don’t, you probably should, so let’s get that set up. If you do, great, let’s optimize that so you increase your visibility and with it, your online sales. Together, we’ll get an affiliate program in place and optimized so we can get others selling for you! Need to set up a wholesale storefront? No problem! Let’s make it super-easy to for other retailers to buy skid-loads of your products!

Affiliate program setup and optimization

+ Tracking and attribution models

Get In The Game

Schedule A

Free Consultation

416-923-2360

Let’s huddle! View my calendar to select a day and time that works for you.

Get Started

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Clients

Partners & Certifications

on the field

on the field

Jon helped us re-invent our eCommerce business

Helping us redesign our website and in the process, he was able to bring forward some pretty unique shipping rules we have in place. I would recommend Jon to anyone looking for help with their eCommerce business. ~ Aaron Spivak, Revitasize Cold Press Juices

Jon was critical in our launch and has been with us every step of the way

Jon was critical in our launch and has been with us every step of the way since. He has been instrumental in our success and I recommend Jon to anyone looking to start their eCommerce business or increase their sales for their existing business. ~ Robert Koyman, President, Spencer Barnes LA

We were struggling to find ways to increase our eCommerce business

We were struggling to find ways to increase our eCommerce business when we began working with Jon. He helped us chart our course towards our success and we have been going strong ever since! ~ Bill Baker, President, Consonant Skincare

Jon is friendly and easy to work with.

Jon is friendly and easy to work with. He understood my needs both in terms of eCommerce website design and social media, and he got me the results he promised and more. ~ Doug Cook, President, Doug Cook RD, The Brain – Gut Guy

We cannot be happier with the direction our business has taken

We cannot be happier with the direction our business has taken since we started with Jon. Our meetings are productive, fun and creative. Him and his team are always flexible to meet our requirements. We recommend Jon and we are grateful for his quality work. ~ Shoshana Chaim, Co-Founder, The Plant Trainers

Blog

Understanding Facebook Shops

Understanding Facebook Shops

Facebook announced yesterday that they are introducing Facebook Shops, a free tool allowing merchants to turn their Facebook and Instagram pages into customized online stores. A shopping tab will live in tandem with the activity tab, placing a focus on online commerce...

read more

Contact Me

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Get IN touch

info@joncogan.com

416-923-2360

1920 Yonge Street, Suite 200
Toronto, ON M4S 3E2