THE eCommerce
quarterback
Helping companies maximize their online sales for over 15 years!
Meet The Quarterback
Jon Cogan – Leading eCommerce Businesses to Victory.
I am an award-winning entrepreneur and have been building eCommerce businesses my entire career, spanning almost 20 years.
I have helped brands leverage their online sales to nearly $100 million acquisitions. Just recently, I launched an eCommerce website and marketing program that churned out $3M in sales in its first two months.
I concentrate on helping companies build their online businesses by designing customer journeys, backed with smart technology and marketing programs. I help you drive large volumes of ready-to-buy traffic while providing you with ready-to-sell, conversion and customer optimized eCommerce destinations.
Get In The Game
The Program
The eCommerce Quarterback program is broken into a game script. Pre-game, First Quarter, Second Quarter, Third Quarter, Fourth Quarter and Overtime.
Winning Isn’t Everything…It’s the ONLY Thing!
It’s not about just going out there and having fun. Serious business requires serious thought, strategy and execution. This is how the program breaks down. Just starting out? You may need help with everything listed here and require the full program over time. Struggling with driving traffic or converting visitors into customers? Then the Third and Fourth Quarter is right for you.
PREGAME:
Building Your Brand Online
1ST QUARTER
Online Business Planning
2nd Quarter
eCommerce Website
3rd Quarter
Driving Ready-to-Buy Traffic
4th Quarter
Conversion & Customer Optimization
Overtime
Third-Party Selling (ie. Amazon store, affiliate programs)
%
Average online sales growth, eCommerce QB clients, 2019
A strong 2019! Join my other successful eCommerce merchants and watch your sales grow in 2020!
Wining Isn’t Everything…
It’s the ONLY Thing!
It’s not about just going out there and having fun. Serious business requires serious thought, strategy and execution. This is how the program breaks down. Just starting out? You may need help with everything listed here and require the full program over time. Struggling with driving traffic or converting visitors into customers? Then the Third and Fourth Quarter is right for you.
PREGAME:
Building Your Brand Online
1ST QUARTER
Online Business Planning
2nd Quarter
eCommerce Website
3rd Quarter
Driving Ready-to-Buy Traffic
4th Quarter
Conversion & Customer Optimization
Overtime
Third-Party Selling (ie. Amazon store, affiliate programs)
%
Average online sales growth, eCommerce QB clients, 2019
A strong 2019! Join my other successful eCommerce merchants and watch your sales grow in 2020!
PREGAME
building your brand online
Together we will assess everything from your company logo, brand strategy, styles, product packaging, product copy, photography, videos and more! Then, I customize a pregame to include what you need and exclude what you don’t.
PREGAME
building your brand online
Together we will assess everything from your company logo, brand strategy, styles, product packaging, product copy, photography, videos and more! Then, I customize a pregame to include what you need and exclude what you don’t.
1st Quarter
Online Business Planning
This is where we help you with how you run your online enterprise. Together, we’ll make sure you are on the best eCommerce platform for your business, and we will assess and help you make decisions about everything from how your price your products and services, your payment providers, your shipping methods and fees, your website’s security, how you respond to your customers, how you handle returns and exchanges and all the other important decisions that are often overlooked. Everything will then be documented into an online business plan.
1st Quarter
Online Business Planning
This is where we help you with how you run your online enterprise. Together, we’ll make sure you are on the best eCommerce platform for your business, and we will assess and help you make decisions about everything from how your price your products and services, your payment providers, your shipping methods and fees, your website’s security, how you respond to your customers, how you handle returns and exchanges and all the other important decisions that are often overlooked. Everything will then be documented into an online business plan.
2nd Quarter
eCommerce Website
Designing and building (or re-designing) your stunning online store! The site will be built in the platform the best suits your business. This is a turnkey build that includes all your product pages, third party integrations and all your business rules in place. The site is fully QA’d for any errors or bugs and is then launched LIVE!
2nd Quarter
eCommerce Website
Designing and building (or re-designing) your stunning online store! The site will be built in the platform the best suits your business. This is a turnkey build that includes all your product pages, third party integrations and all your business rules in place. The site is fully QA’d for any errors or bugs and is then launched LIVE!
3rd Quarter
Driving Ready-to-Buy Traffic
Traffic is everywhere. The key is getting the right traffic to come to your website. Organic methods like social media and ranking on search engines will be assessed for your business. We will also discover paid means of driving traffic like PPC / social media advertising, paid search, and pay-for-play influencer marketing. Essentially, we’ll be finding your ready-to-buy-from-you audience and sending them to your ready-to-sell website!
3rd Quarter
Driving Ready-to-Buy Traffic
Traffic is everywhere. The key is getting the right traffic to come to your website. Organic methods like social media and ranking on search engines will be assessed for your business. We will also discover paid means of driving traffic like PPC / social media advertising, paid search, and pay-for-play influencer marketing. Essentially, we’ll be finding your ready-to-buy-from-you audience and sending them to your ready-to-sell website!
Organic
- Content marketing, development, brand storytelling
- SEO – Keyword research, audit, SEO Checklist, SEO campaigns
- Social media marketing / influencer marketing
- Email marketing
- Public Relations
Paid
- Paid search
- Social media advertising
- Programmatic advertising
- Paid placements (influencer)
4th Quarter
Conversion and Customer Optimization
You have high quality, ready-to-buy traffic coming to your site. Now we want to make sure you are providing the optimal experience to your site visitors that will lead to an online order. And, it’s not just getting your customers to buy, it’s getting them to buy a lot…and often! Increasing your order frequency by just a fraction and your average order value by just a few dollars can mean a significant increase to your online sales!
UX/UI assessment and modifications
- A/B Testing
- Taxonomy adjustments
- Wireframe and Information Architecture
- Design and development
Lifetime customer value (LCV)
- Referral programs
- Loyalty programs
- Follow up – soft replenishment
- Subscription / Auto-ship
4th Quarter
Conversion and Customer Optimization
You have high quality, ready-to-buy traffic coming to your site. Now we want to make sure you are providing the optimal experience to your site visitors that will lead to an online order. And, it’s not just getting your customers to buy, it’s getting them to buy a lot…and often! Increasing your order frequency by just a fraction and your average order value by just a few dollars can mean a significant increase to your online sales!
UX/UI assessment and modifications
- A/B Testing
- Taxonomy adjustments
- Wireframe and Information Architecture
- Design and development
Lifetime customer value (LCV)
- Referral programs
- Loyalty programs
- Follow up – soft replenishment
- Subscription / Auto-ship
Overtime
Third-Party Selling
Do you have an Amazon store? If you don’t, you probably should, so let’s get that set up. If you do, great, let’s optimize that so you increase your visibility and with it, your online sales. Together, we’ll get an affiliate program in place and optimized so we can get others selling for you! Need to set up a wholesale storefront? No problem! Let’s make it super-easy to for other retailers to buy skid-loads of your products!
Affiliate program setup and optimization
+ Tracking and attribution models
Overtime
Third-Party Selling
Do you have an Amazon store? If you don’t, you probably should, so let’s get that set up. If you do, great, let’s optimize that so you increase your visibility and with it, your online sales. Together, we’ll get an affiliate program in place and optimized so we can get others selling for you! Need to set up a wholesale storefront? No problem! Let’s make it super-easy to for other retailers to buy skid-loads of your products!
Affiliate program setup and optimization
+ Tracking and attribution models
Get In The Game
Schedule A
Free Consultation
416-923-2360
Let’s huddle!
View my calendar to select a day and time that works for you.
Get Started
Clients
Partners & Certifications
on the field
on the field
Blog
Understanding Facebook Shops
Facebook announced yesterday that they are introducing Facebook Shops, a free tool allowing merchants to turn their Facebook and Instagram pages into customized online stores. A shopping tab will live in tandem with the activity tab, placing a focus on online commerce...
What’s the Future for Ecommerce After the Coronavirus Pandemic
Many bricks-and-mortar shops have been forced to close due to the coronavirus (COVID-19) pandemic, causing consumers to change the way they shop. What's happened in the wake of this crisis is the rise of the eCommerce business. Consumer behavior has dramatically...
The Guide to Adapting Ecommerce During the Coronavirus Outbreak
In this time of crisis caused by the COVID-19 disruption, people are required to stay in isolation and practice social distancing. The coronavirus pandemic has drastically changed the world, forcing the travel industry to a standstill and causing establishments that...